Alastair Storey
Chairman
Baxter Storey

WSH is one of the UK’s most successful hospitality businesses. Founded by Alastair Storey and his colleague Keith Wilson in 2000 the goal for the business was to create a completely different proposition to the market offering fresh, seasonal food, great service and a real commitment to training. Its nimble, entrepreneurial and customer oriented culture has seen the company grow rapidly to revenues of over £630m with over 16,000 employees.

The WSH heritage has been built on sustainably sourcing fresh, seasonal, local produce, combined with dedicated training and development for its people. Over the past 12 years WSH has established relationships with more than 2,000 farmers, growers and artisan producers across the UK in order to provide the freshest food to its customers. Alastair is totally committed to training and development and his business has become renowned for its Chef Academy, Leadership Academy and Barista Academy.

Within the wider industry Alastair is a member of the BHA board, a Governor of the Royal Academy of Culinary Arts and represents UK interest within Europe as member of the Board for Food Service Europe. In 2011 along with fellow trustees Alastair launched The Gold Service Scholarship, created to highlight the importance of Front of House service within the dining experience.

In 2013 he was ranked the most influential person in hospitality by Caterer and Hotelkeeper and won the 2007 Catey Award for the industry. He is also one of the Hot 100 entrepreneurs ranked by Strathclyde University’s Essential alumni entrepreneurial network.

He holds a BA in Hotel and Catering Management and has further qualifications from other institutions, including Harvard Business School.

www.baxterstorey.co.uk