Director of AVL Consultancy, which he set up over 28 years ago.
He is a caterer by choice having trained at, what is now University of West London, but in those days Acton Hotel School where he was taught to cook by Vic Ceserani one of the first television chefs, even before Fanny Craddock.
He worked for seven years in local authority catering, then as a director of such companies as THF, Compass , Aramark and Spinneys.
AVL specialises in strategic reviews and market testing for schools, colleges, universities and leisure complexes. AVL also provides membership and administrative services to LACA, ACE, FCSI and TUCO.
He is a Fellow and past president of Institute for Hospitality formally HCIMA. A member and on the committee of the Reunion des Gastronomes, Sabre D’or and Chaîne des Rotisseurs.
Vic is the Restaurant Ambassador for The Clink Charity, which runs public restaurants in prisons at HMP Highdown, Brixton and Cardiff. The charity is dedicated to training prisoners to become chefs and waiters so they have a career when they leave prison and thus are less likely to re-offend. He has set up a team of six trainers who help in this task, on a pro bono basis. Vic’s role is also to raise the awareness of the project within the Industry and help with the establishment of five more ‘Clinks’ in the next five years.
He has an Honorary Doctorate from UWL and is a visiting Fellow for Sheffield Hallam University. Vic was awarded an MBE in 2011 for services to the hospitality industry